Renewals fail because identities split
The problemA member renews with a new email and becomes a new record; the old one lapses. Renewal metrics mislead and members get 'lapsed' letters they resent.
How TellParrot solves itMatching resolves members across systems and time using names, emails, phones and addresses; membership status derives from governed rules over the resolved record, not whichever fragment a system sees.
→ Renewal and lapse numbers you can trust — and members addressed correctly.
