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TellParrot for Wholesale & Distribution

Five branch catalogs. One governed product master.

Branches bought independently for years; now the catalog holds the same SKU five ways. TellParrot consolidates branch and supplier catalogs into golden records ready for ERP and e-commerce.

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The problems we solve for distribution teams

Branch catalogs duplicate the same products

The problem

Each branch created its own item codes and descriptions. Consolidated purchasing, transfer pricing and stock visibility all break on unresolved duplicates.

How TellParrot solves it

Attribute-based matching across branch catalogs (descriptions, codes, specifications) surfaces duplicate clusters; stewards consolidate with survivorship previews into golden SKUs mapped back to every branch code.

→ Group-wide purchasing power and stock visibility from a consolidated master.

Supplier feeds arrive in every shape

The problem

Manufacturer price files and catalogs land as inconsistent spreadsheets. Mapping them by hand per supplier per update consumes the product team.

How TellParrot solves it

AI-assisted column mapping learns each supplier's shape; transform rules standardise units and formats automatically on every subsequent ingest; quality gates hold back rows that fail validation.

→ Supplier updates processed in minutes with consistent results.

ERP migration blocked by catalog debt

The problem

Moving to a modern ERP stalls because nobody trusts the item file enough to load it.

How TellParrot solves it

Ingest legacy catalogs, deduplicate and standardise with cleaning projects, and export migration-ready golden records — every change traceable back to source rows.

→ A cut-over item file that's clean, mapped and defensible.

E-commerce exposes catalog inconsistency

The problem

Online listings surface every internal contradiction — duplicate products, conflicting specs, missing attributes — directly to customers.

How TellParrot solves it

Golden records feed the web catalog through governed exports; completeness and consistency rules catch gaps before publishing.

→ A web catalog that reflects one product truth.

How TellParrot consolidates branch and supplier catalogs

Branches bought independently for years — TellParrot consolidates their catalogs into golden SKUs ready for ERP and e-commerce.

Source catalogs
Branch A
Branch B
Branch C
Supplier feeds
ingest & match
TellParrot
platform
One governed platform
Ingest & map
Match & merge
Govern & catalog
AI governance
governed exports
Consumers
Group purchasing
E-commerce catalog
ERP / Business Central
Analytics
Five branch catalogs into one governed product master — mapped back to every branch code.

Capabilities doing the work

Branch catalog consolidationAI-assisted supplier feed mappingTransform rules on ingestCleaning projects with promotable fixesMigration-ready exportsBusiness Central integration

Supplier feeds mapped automatically, gaps held back

AI-assisted mapping learns each supplier's shape and transform rules standardise on ingest — the platform's ingest & mapping view.

app.tellparrot.com/distribution/ingest/supplier-feed
Onboarding
Ingest
Matching
Cleaning
Exports

Ingest · Supplier price file (Q3)

Auto-mapped2 rules applied18 held

AI-assisted mapping · transform rules applied on ingest

1,940
Rows ingested
96%
Auto-mapped
18
Held at gate
Source columnMapped toTransformStatus
ITEM_DESCProduct nameTrim / title-caseMapped
UOMUnit of measureStandardiseMapped
NETT_PRICEList priceTo decimalMapped
SUPP_REFSupplier SKU—Mapped
Run matchingReview held rows

Frequently asked questions

How fast can we consolidate branch catalogs?

A typical flow — ingest each branch file, auto-map columns, run matching, review clusters — happens in days, not months. Matching at tens of thousands of SKUs runs in the background with progress you can watch.

Do branch item codes survive consolidation?

Yes. Golden records preserve every branch's code and values with provenance, so cross-references stay intact for ERP, labels and history.

Can TellParrot push the consolidated catalog into Business Central?

Yes — native Microsoft integration covers ingestion from and governed export to Business Central and Dynamics, plus Fabric for analytics.

Related industries

ManufacturingRetail & E-commerceLogistics & Supply Chain

TellParrot by industry

UtilitiesFinancial ServicesInsurancePublic SectorHealthcareEducationRetailManufacturingMiningLogisticsMembership & NFPDistributionSaaS & ISV