Automation amplifies whatever data you feed it. TellParrot masters the reference records your TMS, WMS and ERP disagree on, so routing, billing and analytics stop tripping on mismatches.
Locations entered slightly differently across systems break route optimisation, misdirect freight and fragment cost analysis.
How TellParrot solves itLocation golden records resolve names, addresses and codes across systems with fuzzy and exact matching; survivorship selects the authoritative form while preserving every variant with provenance.
→ Routing and analytics keyed on canonical locations.
The same carrier under multiple codes, the same customer across brands — landed-cost and profitability numbers wobble because entities aren't resolved.
How TellParrot solves itEntity resolution consolidates carriers and customers with steward-approved merges; the knowledge graph relates them to lanes, contracts and invoices.
→ Costing and profitability on resolved entities, not aliases.
Dimensions, weights and classifications differ between ERP and WMS. Slotting, cartonisation and customs all pay the price.
How TellParrot solves itSKU golden records master attributes with per-field survivorship; quality rules catch impossible values and gaps before they reach operational systems.
→ Physical operations planned on physically-correct data.
EDI feeds and partner portals amplify internal inconsistencies into commercial disputes.
How TellParrot solves itGoverned exports deliver golden records outward on schedule, with receipts recording exactly what was sent and acknowledged.
→ Partner-facing data with a delivery paper trail.
Automation amplifies whatever you feed it — TellParrot masters the locations, carriers and SKUs your systems disagree on.
Location variants resolved with survivorship, every form preserved with provenance — the platform's location master.
6 variants resolved · canonical form selected
| Source | Variant | Rule | Survivor |
|---|---|---|---|
| TMS | BNE South DC | Most complete | — |
| WMS | Brisbane Sth | — | — |
| ERP | DC Brisbane South | Most trusted src | ✓ |
| EDI | BNE-S-DC | — | — |
Reference/master data is TellParrot's focus — locations, carriers, customers, SKUs. Ingestion is scheduled or event-driven (webhooks, Power Automate, Event Hub), with background processing that won't block your systems.
Governed exports to SQL databases, webhooks and Microsoft targets, on schedules, with delivery receipts. Your operational systems consume golden records like any other feed.
Survivorship rules decide per field (most recent, most trusted source, most complete), stewards can override with full context, and the losing values remain preserved with provenance.
