Online, in-store, marketplace and loyalty each create their own customers and products. TellParrot resolves both sides so personalisation, supply and finance share the same reality.
The same shopper looks like three low-value customers across web, app and POS. Segmentation, LTV and personalisation all under-perform on split identities.
How TellParrot solves itIdentity resolution matches on emails, phones and fuzzy names across channel systems, producing golden customer records with per-channel provenance and steward-controlled merges.
→ Segments and LTV computed on whole customers, not channel fragments.
ERP, e-commerce and marketplace feeds hold conflicting titles, attributes and pricing. Listings fail validation; shoppers see contradictions.
How TellParrot solves itProduct golden records master attributes across sources with survivorship rules choosing the trusted value per field; quality rules flag incomplete or inconsistent products before they hit a channel.
→ One product truth feeding every catalog and marketplace.
Growth teams want more data in more tools; privacy teams see uncontrolled sprawl. Consent posture and deletion rights get harder every quarter.
How TellParrot solves itData domains classify customer data; retention policies execute in the data layer; DSAR workflows locate any customer across sources instantly because identities are already resolved.
→ Personalisation programs that pass privacy review.
Recommendation and pricing models influence revenue daily, but the inventory of models, their inputs and their failure history lives nowhere.
How TellParrot solves itRegister models with their data-domain inputs, risks and incidents; a weighted data-compliance score shows which models run on well-governed data and which don't.
→ AI you can scale because you can see it.
Channels and catalogs each spawn their own records — TellParrot resolves both sides so personalisation and supply share one reality.
Channel identities resolved into a governed customer with per-channel provenance — the platform's Customer 360 record.
Resolved across 4 channels · lifetime value recomputed
| Channel | Identifier | Orders | Provenance |
|---|---|---|---|
| Web | acct 55130 | 12 | Kept |
| Mobile app | device a91… | 7 | Kept |
| In-store POS | loyalty 8842 | 5 | Kept |
| Marketplace | mp-buyer-3391 | 3 | Kept |
Yes. Batched ingestion, background processing with progress tracking, and blocking-based matching keep large catalogs and customer bases fast — with hard safeguards so heavy jobs queue rather than degrade the platform.
Survivorship previews show exactly what the merged record keeps before a steward approves. Source values are preserved with provenance, so nothing is lost in a merge — including the trail of where each value came from.
Governed exports deliver golden records to databases, webhooks and Microsoft targets on schedules you control, each with a delivery receipt.
